Where do ideals come from?

Thomas Carlyle once said: "The ideal is in yourself. The obstacles to achieving it are in you"...
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What is an ideal?
Everyone has their own, the person himself sets the criteria, forms an image in his head and begins to move towards it.
It seems to me that the ideal has no boundaries. As it approaches, it moves away, there are some obstacles, contradictions…
Where do these ideas about the beautiful come to us, about how it should be, where are their sources?
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Or maybe it's not worth spending your unique life on matching?
What do you think about this?
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Waiting for your comments 🙏
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Ph: @safronoviv_photo
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